Team 1

Contributors: Kristine Oh, Taner Aran, Hersh Thakkar

Introduction

This project aims to enhance the in-store shopping experience by implementing Augmented Reality (AR) and personalized recommendations. The goal is to improve customer convenience, provide access to product information, save time, deliver a personalized experience, and improve in-store interaction.

Key Objectives:

• Develop an AR-based system for quick product location
• Provide easy access to product details and personalized recommendations
• Minimize shopping time for an efficient experience
• Build a recommendation system based on purchase history and preferences
• Facilitate customer-employee interaction through a virtual assistant

Methods Used

1. Preliminary Research

2. Interview

3. User Journey Mapping

Final Results

Solutions

1. In-Store Navigation: AR-powered guidance to easily locate products within the store, visually displaying the route from the customer's current location.
2. Personalized Recommendations: Analyzes past purchase history and preferences to offer relevant product recommendations and real-time promotion information.